BRAND BRIEF DESIGN CHALLENGE
This project was created as part of a design challenge hosted by Designer Briefs in collaboration with Renderteam. The challenge was to develop packaging and branding concepts for Zūcha.
Zūcha is an alcoholic kombucha positioned as a drink for chill moments and easygoing nights. The brief highlighted Zūcha as fruity, vibrant, playful, and natural, with an emphasis on standing out in cafés, events, or even a friend’s fridge.
Create packaging and branding for an alcoholic kombucha brand.
Position Zūcha as a drink made for chill, easygoing moments rather than a wellness-heavy product.
Capture the qualities described in the brief: fruity, vibrant, playful, and natural.
Deliver designs that feel distinctive and engaging for cafés, events, and social occasions.
THE GOAL OF THE CHALLENGE
Rather than following the typical kombucha aesthetic which is typically more minimal, and pretty wellness-driven, I chose something completely different, a western-inspired direction to give Zūcha a unique voice. This created a balance of:
Cozy warmth, evoking togetherness, friendship and ease.
A wild, untamed edge, setting it apart from “average kombucha” branding and ecouraging consumers to pick this drink off the shelves as their go-to alcoholic beverage.
To bring my concept to life, I created custom content and photography using AI, designing the exact shots and backdrops that I had in my mind, I then integrated my product mockups into these AI-crafted scenes, showcasing how the branding comes to life in realistic, campaign-ready environments.
The result is a concept that answers the brief while giving Zūcha a distinctive brand!
MY APPROACH
THANK YOU FOR READING.